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Italian hair-care products
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Top Ten (+1) selling hair products in January-March 2014    (see previous quarters)

#1. Alter Ego Revitalizing Lotion
#2. Alter Ego Impac Ego Treatment with Garlic
#3. Alter EGO Nequal Intensive Energizing Lotion 125ml
#4: Alter EGO Energizing Shampoo for Hair Loss & Growth
#5. Silicon MIX Intensive Hair Deep Treatment
#6. UNA Oxygenating Drops for Hair Loss
#7. Alter Ego Coconut Conditioning Mask
#8. Alter EGO Hair Loss Combination Set
#9. Crece Pelo Capillary Hair Growth Natural Dropper 4.25oz
#10. Alter EGO Curativ Ego Cren
#11. UNA Hair Loss Combination Set
In the first quarter of 2014, 7 out of the top 11 best selling hair products at were from Alter Ego, including the top 4.
See the top rated Alter Ego products
Alter Ego Hair Products... A Favorite in Dominican Salons!
Made in Italy by Pettenon Cosmetici Alter Ego Italy
Alter Ego Hot Oil Treatment Alter Ego Garlic Shampoo Alter Ego Impac Ego with Garlic Alter Ego Gotas Alter Ego Mascarilla de Coco Alter Ego Curativ Cren y Herb Fresca Alter Ego Champú neQual
If you ask me what I recomend for damaged, brittle, dry, overprocessed, dyed, or falling hair... (besides going to a Dominican hair salon)... no matter what kind of hair you have: curly, wavy, nappy, frizzy, straight, dry, oily; natural, processed, permed, relaxed, straightened, streaked, dyed... Here it is: the Italian Alter Ego line. Ask any Dominican stylist! This brand gets better customer reviews, more stars, and more praise from women of every race and age and type of hair than any other brand. It's legendary among Dominican women. It's the most popular hair-care brand on my site, and it's the one I use myself. Of course there are other good brands but in my opinion you can't go wrong with this one.
In these stressful times, hair loss among women is a “growing” problem! Alter Ego specializes in products to stop and reverse hair loss. Even if you don't have a problem with falling hair, these products can help to keep your hair where it belongs year after year, looking better and more manageable too because they are also targeted at women with processed or damaged hair, split ends, frizzies, and most other problems. Scroll down past the table for more information about each product. Ratings (stars) are as of March 24, 2014.

4.5 stars Alter Ego Impac Ego Garlic Treatment Alter Ego Impac Ego Garlic Treatment
This is the flagship of the Alter Ego line, at least among Dominican women. It's a conditioner based on garlic but it DOES NOT smell like garlic. It shows up in in many sizes under many names, such as "Hot Oil Treatment", "Garlic Mask", "Ego Conditioning Treatment", and with different garlic images on the label, but they are all essentially the same; CLICK HERE for more info and HERE to see more choices.
4.5 stars Alter EGO neQual Energizing Shampoo Alter Ego neQual Energizing Shampoo
This is Alter Ego's top shampoo to fight hair loss, also known as Active Therapy or Prevention shampoo. Designed to be used in conjunction with the neQual Energizing Lotion (see below). Warning, Amazon has a bad image on the product page (I've reported it), CLICK HERE to see accurate pictures and for more information. Available in 1000ml (liter) and 250ml sizes.
4 stars Garlic Shampoo Alter Ego Garlic Shampoo
1000ml (one liter). Especially for hair that has been chemically coloured, bleached, straightened and permed. CLICK HERE for more information and HERE for more choices (bearing in mind that Amazon searches always show you a lot of extra things).
5 stars Alter Ego Coconut Conditioning Mask Alter Ego Coconut Conditioning Mask
1000ml. This is a coconut-based mask (conditioner) that concentrates on nourishing and moisturizing; ideal for dry and treated hair, but you don't need dry hair to use it; everybody loves it, it smells SO GOOD; CLICK HERE for more information, and be sure to read the reviews.
4.5 stars Alter Ego neQual Intensive Energizing Hair Lotion Alter Ego neQual Intensive Energizing Hair Lotion
125ml. To be applied after shampooing with the neQual shampoo (and, for those who use conditioner, the Garlic Treatment). Apply after drying hair and leave in. SEE BELOW for information about other Alter Ego lotions.
4.5 stars Alter Ego neQual Intensive Energizing Intensive Lotion Female Alter Ego neQual Energizing Intensive Lotion Female
A special version of the neQual lotion just for women, in 12 individual applications to prevent hair loss.
4 stars Alter EGO Hair Loss Combination Set Alter Ego Hair Loss Combination Set
neQual Energing Shampoo (1000ml); Impac Ego Garlic Treatment (1000ml); neQual Intensive Energizing Hair Lotion (125ml).
4.5 stars Alter EGO Hair Loss Combination Set Alter Ego Hair Loss Combination Set
Same as above, but the the product page shows the wrong shampoo, even though the text is correct. The problem has been reported to Amazon. This one has more reviews than the first one. In fact, this set was one of the top-selling items on until they mistakenly changed the image.
5 stars Alter Ego Regenerating System II Alter Ego Regenerating System II
Garlic Shampoo (1000ml); Garlic Treatment (a.k.a. "hot oil treatment") (1000ml); Herb Ego lotion 125ml.
(not rated)
Alter Ego Regenerating System IV
Alter Ego Regenerating System IV
Garlic Shampoo (1000ml); Garlic Treatment (a.k.a. "hot oil treatment") (1000ml); Curativ Cren lotion 125ml.
(not rated)
Alter Ego Hair Restructuring and Nourishing Treatment Combination Set
Hair Restructuring and Nourishing Treatment Combination Set
Semi de Lino Garlic Shampoo (1000ml) 4½ stars; Coconut Mask (1000ml) 5 stars; Revitalizing lotion (125ml) 4½ stars.

In More Detail...

Hi Aleida!! My hair was falling out in big clumps and was breaking because it is so fine. I started using the Alter Ego products that you had recommended to me and I have had very good results: the Hair Loss Combination Set that includes the neQual Energizing Shampoo, the neQual Active Intensive Regenerating Lotion, and the original Garlic Conditioner, they are a miracle! But when I explained the problems I was having with my hair to my stylist, she applied a treatment [of another brand] that she said was the same as Alter Ego. I just spoke with her because I have another appointment on Friday and suggested very delicately that she should let me bring my own products to the salon so as not to upset the the treatment I had already begun since I felt much more confident with the results that I've had with Alter Ego and we agreed on that. I will always be grateful for your advice and suggestions because in all this time I have never found any products with such excellent results! And you can't imagine how many products I have bought before Alter Ego. —Sandra, Mayagüez, Puerto Rico, March 2011

Alter Ego Garlic Conditioners and Shampoo

Alter Ego IMPAC EGO Conditioner with Garlic 500ml
For beautiful hair... Alter Ego IMPAC EGO Treatment with Garlic 500ml – Original… and still the best. This special cream, rich in peptydes, vitamins, and mineral salts derived from wheat and garlic, represents an excellent alternative to hair treatment with animal-based extracts. It is ideal for treated hair such as bleached, dyed, permed, or relaxed. It leaves the hair soft and strong. 4.5 stars “With one use, your hair is soft, manageable and very shiney. The product is on the expensive side but I don't mind paying for products that actually work. This one does. Do not be put off by the scent. It is quite mild and your hair will NOT smell like garlic after using the product....” (Claudia L. Davis, December 2007)  [ MORE...]
“I contacted you before about the best shampoo and deep conditioners and you recommended Alter ego, especially the garlic one. I did order it and just want to thank you for your quick response and recommendation. I absolutely love this product! Your website feels like you are a friend in my head, I love it. So many great products! I too love beauty products, makeup, shoes, clothes, etc.. —Rachel, Matawan NJ, August 2010
“It might have a picture of garlic but it smells really good! And it leaves my hair soft, shiny, and easy-to-brush. My new hairdresser even told me that my hair was very healthy and that I was taking very good care of it. Imagine, after all the processing and coloring... Healthy Hair! ” —Liliana, Bronx NY 2008
DIRECTIONS: After shampooing, apply the treatment all over the hair, wait 10 or 15 minutes, then rinse well with water and style as usual. INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Dipalmytoylethyl Hydroxyethylmonium Methosulfate, Parfum (Fragrance), Cyclomethicone (Cyclopentasiloxane), Limonene, Dimethicone, Phenoxyethanol, Propylene Glycol, Linalool, Hexyl Cinnamal, Methyldibromo Glutaronitrile, Benzyl Salicylate, Citric Acid, C.I. 11680 (Pigment Yellow), C.I. 74160 (Pigment Blue 15:1), Triticum Vulgare (Wheat Extract), C.I. 12085 (Pigment Red 4), Methylchloroisothiazolinone, Allium Sativum (Garlic Extract), Cochlearia Armoracia (Horse-radish Extract), Ferula Assa Foetida (Asafoetida Extract), Methylisothiazolinone.
Alter Ego IMPAC EGO Hot Oil Treatment with Garlic 500ml
The Impac Ego Hot Oil Treatment with Garlic 5 stars is almost exactly the same as the regular Impac Ego Conditioner except it is also available in the 1000ml (one liter) size shown at left. The product description is the same, the directions for use are the same, and the ingredients are exactly the same, in the same order, except:
  • Benzyl Alcohol replaces Phenoxyethanol as ingredient #9;
  • Methyldibromo Glutaronitrile is not included;
  • FD&C pigments are used instead of non-FD&C pigments (FD&C refers to USA Federal Food, Drug, and Cosmetic regulations).
  • Methylisothiazolinone is not included.
The product has “hot oil” in its name but you don't heat it; it is used like any other conditioner.
Alter EGO Garlic Mask

New: Alter EGO Garlic Mask + Vitamin A with Pump

Crema al Ajo
The same Alter Ego Conditioner, this time called Garlic Mask, is now available with a pump dispenser! Good news because it keeps water and germs out of the conditioner when you use it in the shower so it won't get diluted, contaminated, or moldy. All conditioners should have a pump like this! (In the salon, many Dominican stylists use a spatula or a sterile tongue depressor to take conditioner from the jar.)  Some assembly required (for hints, see this page).
Alter EGO Garlic Shampoo Plus Vitamin A 1000ml

Alter Ego Regenerating Garlic Shampoo + Vitamin A

Shampoo all'Aglio • Champú al Ajo • Shampooing à l'Ail
Everybody LOVES the Alter Ego Garlic conditioners so much, how could there not be a shampoo to go with it? There is now!  4 stars  If you like the conditioners this shampoo was made for you! From the label: “Especially suitable for hair that has been chemically coloured, bleached, straightened and permed. It gently cleanses the hair structure, and its deep hydrating and nourishing action restores reinforcing and toning Vitamins, Mineral Salts and Peptides. Use: apply to wet hair, message, work into a later and rinse off well. Repeat if necessary.”
INGREDIENTS INCI (CTFA): Aqua (water), Sodium Laureth Sulfate, Sodium Chloride, Cocamide DEA, Cocamidopopul Sulfosuccinate, Cocamide MEA, Lauureth-10, Limonene, Polyquaternium-7, Linalool, Benzyl Alchohol, Citric Acid, Amyl Cinnamal, Propylene Glycol, Methyl­chloro­iso­thia­zoli­none, Triticum Vulgare Sprout Extract (Triticum Vulgare Sprout (Wheat) Extract), Methylisothiazolinone, Allium Sativum Extract (Allium Sativum (Garlic) Bulb Extract), Cochlearia Armoracia Extract (Cochlearia (Horse-Radish) Root Extract), Ferula Assa Foetida Extract (Ferula Assa Foetida Root Extract). Labeled in English, Spanish, Italian, French, Portuguese, and German. Also see Alter Ego's Energizing Shampoo for Hair Loss & Growth below.

Alter Ego Garlic Regenerating System II
New Combination Set: Alter Ego Garlic Regenerating System II with Alter Ego Garlic Shampoo 1000ml (above), Alter Ego Garlic Hot Oil Treatment 1000ml (above), and Alter Ego Herb-Ego Energizing Treatment Lotion 125ml.

Alter Ego Coconut Conditioning Mask

Alter Ego Coconut Conditioning Mask

Dear Aleida, I bought the Alter Ego Coconut Conditioning Mask 5 Stars at the recommendation of a friend, when my local beauty store ran out of my regular deep conditioner. I was reluctant to try anything new, as my hair has been through some heavy treatments. I have both a Japanese thermal conditioning (straightening) and bleach. But I gave it a try. The first thing you notice is that it smells amazing. You only have to leave it on for a few minutes (not 10 or 20, like some conditioners), and even heavily processed hair comes out smooth, brushable, and shiny. The same people who'd been strongly reminding me how badly I needed a trim were suddenly complimenting my hair. I said, “Well, thank you, but I know I really need to cut the ends.” And they said, “You don't even notice it. Your hair looks great!” – Amy, Bronx NY

Alter Ego Coconut Conditioning Mask: “Nourishing, moisturizing and conditioning mask. Non-greasy, does not leave hair heavy. It provides a silky and soft look. Ideal for dry and treated hair.” DIRECTIONS: Wash hair and towel dry. Apply mask to scalp evenly, then to hair shaft and ends. Leave on a few minutes, then rinse well. INGREDIENTS INCI (CTFA): Aqua (water), Cetearyl Alchohol, Cetrimonium Chloride, Glyceryl Laurate, Amodimethicone, Fragrance, Cocos Nucifera Oil (Locos Nucifera (Coconut) Oil), Benzyl Alchohol, Trideceth-10, Citric Acid, Metho­chloro­iso­thia­zo­linone, Metho­iso­thia­zo­linone. Labeled in English, Spanish, Italian, and French.

Order Alter Ego Coconut Conditioning Mask 1000ml

Alter EGO Energizing Shampoo for Hair Loss & Growth

Shampoo Prevention – Shampoo Prevenzione – Champú Prevención – Active Therapy
NOTE: As of October 2013, the product pages at for many of the neQual shampoos are showing the image of a different shampoo (called Botanikare, in 1-liter black container). However, the product being sold on those pages is indeed the neQual shampoo. All of these incorrect images have been reported to Amazon.

4.5 Stars
Alter Ego neQual Energizing Shampoo

Shampoo useful in helping prevent hair loss, rich in extract of capsicum to stimulate hair activity, its gentle cleansing action prepares the scalp to receive the most indicated anti-hair loss prevention lotion treatment (e.g. the neQual Intensive Energizing Hair Lotion). Directions: apply to wet hair, massage and rinse off well. Repeat if necessary. NOTE: product pages show the wrong image for this product; HERE is a correct image.

“Honestly, this is the first shampoo I ever used in my life that actually made a difference in how my hair looked and felt and behaved. Usually it's like straw, and getting thinner every day. After using the neQual for the first time, it was noticeably thicker and softer; my daughter even noticed the difference. I can't explain it, maybe it plumps the individual hairs as well as changing their texture. Anyway after using it for several years now, it remains that way, and I don't believe I've lost a single hair to the brush... And I haven't needed a dandruff shampoo since I started using neQual. For me, using it every day, the liter bottle lasts 7-8 months so the price ($21.92 as of May 2013) is not unreasonable, about 10¢ a shampoo.” —F., NYC
Ingredients: Agua / Water, Sodium Laureth Sulfate, Decyl Glucoside, Sodium Cocoamphoacetate, Sodium Chloride, Cocamidopropyl Betaine, Undecynelamido Propyl Betaine, Citric Acid, Polyquaternium 7, Glycol Distearate, Cocoamide Mea. Laureth-10, Hydrolyzed Wheat Gluten, Hydrolyzed Wheat Protein, Tetrasodium Edta. Limonine, Linalool, Benzyl Alcohol, Hexyl Cinnamal, Butyphenyl, Methypropional, Glycerin, Aqua, Glycoproteins, Propylene Glycol, Methylchloroisothiazolinone, Methyloisothiazolinone, Capsicum Frutescens (Capsicum Extract). Alter Ego neQual Shampoo Prevention Active Therapy
Alter Ego neQual dandruss shampoo If you have greasy hair or scalp, here is a version of the neQual shampoo that cuts the grease and fights or prevents dandruff by ”carrying out a weightless deep-cleansing and purifying action without leaving hair heavy: Alter Ego neQual Pure Therapy Greasy Hair Dandruff ShampooUse: Apply to wet hair, massage and rinse, repeat if necessary. Ingredients: Aqua (Water), Sodium Laureth Sulfate, Cocoamphoacetate, Cocamidopropyl Betaine, Undecynelamido Propyl Betaine, Citric Acid, Polyquaternium 7, Glycol Distearate, Piroctone Olamine, Sodium Olive Oil Amphoacetate, Cocoamide Mea, Laureth-10, Limonene, Linalool, Benzyl Alcohol, Hexyl Cinnamal, Butylphyenyl Methylpropional, Citrus Aurantium Dulcis (Orange) Fruit Extract, Methylchloroisothiazolinone, Methylisothiazolinone.
Alter Ego has other neQual shampoos too:
NOTE: In Alter Ego product names, "purifying" usually signifies an anti-dandruff product.
Order neQual 250ml   Order neQual 1000ml   Order dandruff shampoo   See all neQual

Alter Ego hair lotions

Alter Ego Hair Lotions Let's look at two of the Alter Ego “drops” (lotions). These are to be applied in small quantities after shampooing and conditioning, massaged gently into the scalp, and left in the hair, not rinsed out.

Honestly, it's impossible to find out what exactly the differences are among these lotions. Alter Ego does not provide explicit guidelines for which one is for which type of hair with which type of problem, but instead uses vague adjectives like revitalizing, invigorating, energizing, nourishing, regenerating, stimulating, restorative, purifying, restructurizing, and so on. The only specific information offered is that the neQual Energizing Lotion and Curativ Cren are for fine and weak hair, and the Herba Ego Fresca is for limp and damaged hair. Nevertheless the reviews for all them say that they stop hair loss and breakage and promote hair growth. Obviously results can vary from person to person, but the best way to choose among them is read the reviews of each one to find the one with the best reviews from people who have hair like yours with problems like yours.

Let's start with the neQual Intensive Energizing Hair Lotion: “The synergic action of the Herbal and Seaweed extracts in its formula helps rebalance and purify the scalp. The nourishing and energizing propoerties of its selected active principles Soya and Wheat Proteins help nourish the hair bulb and increase the oxygen intake. Alter Ego Hair Lotions Intensive treatment ideal for weak and fine hair. May cause skin redness.” Click here to read the directions and ingredients. Click here to read the reviews; here are some samples:

  • I went to a new Dominican hair stylist with my own supplies! ... Not forgetting my Alter EGO Energizing Intensive Hair Lotion for Hair Loss. I want to share with you that my hair is no longer shedding/ breaking at all!
  • ...this product NeQual by Alter Ego does work. My Dominican hairdresser recommended it, I've seen her using it herself.... Since I've been using this product I've seen a huge difference I have so much hair growth now. I even bought one for my Mom.
  • My hair loss was so bad that I use to cry everytime I washed my hair or put my fingers through my dry hair... Since I started using this product, my excessive hair loss has practically stopped except for the strands that normally fall out when washing. I was buying this product from my hairdresser and it was expensive. Since I found it here at Amazon, I have been buying it here.

Alter Ego Hair Lotions The Revitalizing Lotion is a “treatment that restructures the hair and revitalises the scalp. This lotion is an optimum natural energy restorative that feeds both the hair and the scalp, putting back mineral salts, protein and vitamins, thanks to the innovative use of seaweed extract and soy seeds.” It is used the same way as the Energizing Lotion and according to the reviews, achieves the same results:

  • The only words that describe this product are Miracle in a bottle. In just one month my hair has nearly doubled in length. I actually feel my hair growing. It's pricey, but it worth every penny. I use it twice a week.
  • I am an African American female who experienced a long drawn out illness. While recovering my hair started falling out by the handfuls... I purchased the shampoo, conditioner, hot oil garlic conditioner and the revitalizing lotion. I shampoo and condition my hair twice a week and use the revitilizing lotion everyday. After three weeks of usage twice a week I saw little to no hair falling out. These are remarkable products!!!
Click here to read all the reviews for this product. Click here to read the directions and ingredients of each one. The Revitalizing Lotion and the Energizing Lotion are very similar, but the Energizing Lotion is especially formulated for fine hair, whereas the Revitalizing Lotion is for all types of hair. Both of them leave your scalp with a tingly feeling for a few minutes.

Curative Cren and Herb Fresca by Alter Ego

Other Alter Ago hair lotions

Click on a button to visit the Amazon page for the product.
Aleida Morel Dominicanidades
New York City, New Jersey, Connecticut
In association with
Alter Ego hair products and reviews: European/Italian hair care products with garlic. Stopping hair loss, combatting alopecia, falling hair. Where to buy Alter Ego hair-care products.   Aleida Morel Beauty Constultancy, serving the Bronx, Manhattan, Queens, Brooklyn, NYC, nearby NJ, and Waterbury, Connecticut.
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