If you ask me what I recomend for damaged, brittle, dry,
overprocessed, dyed, or falling hair... (besides going to a Dominican hair salon)... no matter
what kind of hair you have: curly, wavy, nappy, frizzy, straight, dry, oily;
natural, processed, permed, relaxed, straightened, streaked, dyed... Here it
is: the Italian Alter Ego line. Ask any Dominican stylist! This
brand gets better customer reviews, more stars, and more praise from women
of every race and age and type of hair than any other brand. It's
legendary among Dominican women. It's the most popular hair-care brand on my site, and it's
the one I use myself. Of course there are
other good brands but in my opinion you can't go
wrong with this one.
Featured Alter Ego Products
In these stressful times, hair loss
among women is a
“growing” problem! Alter Ego specializes in products to stop
and reverse hair loss. Even if you don't have a problem with falling hair,
these products can help to keep your hair where it belongs year after year,
looking better and more manageable too because they are also targeted at
women with processed or damaged hair, split ends, frizzies, and most other
problems. Scroll down past the table
information about each product. Ratings (stars) are as of June 21, 2014.
Alter Ego Impac Ego Garlic Treatment
This is the
flagship of the Alter Ego line, at least among Dominican women. It's a
conditioner based on garlic but it DOES NOT smell like garlic. It shows
up in Amazon.com in many sizes under many names, such as "Hot Oil
Treatment", "Garlic Mask", "Ego Conditioning Treatment", and with different
garlic images on the label, but they are all essentially the same; CLICK HERE for more info and HERE
to see more choices.
(not yet rated)
Alter Ego Botanikare Energizing Shampoo
In early 2014, this shampoo has replaced the
highly-regarded (4½ stars) and popular neQual
Energizing Shampoo (also known as Active Therapy or Prevention shampoo)
as Alter Ego's top shampoo to fight hair loss. Like the neQual, the
Botanikare shampoo is designed to be used in conjunction with Alter Ego's
other anti-hair-loss products described below. Most Amazon pages that used
to show the neQual shampoo now show this one.
Alter Ego Garlic Shampoo
1000ml (one liter).
Especially for hair that has been chemically coloured, bleached,
straightened and permed. CLICK
HERE for more information and HERE
for more choices (bearing in mind that Amazon searches always show you a lot
of extra things).
Alter Ego Coconut Conditioning Mask
1000ml. This is a coconut-based mask (conditioner) that concentrates on
nourishing and moisturizing; ideal for dry and treated hair, but you don't
need dry hair to use it; everybody loves it, it smells SO GOOD; CLICK HERE for more information, and
be sure to read the reviews.
Alter Ego neQual Intensive Energizing Hair Lotion
125ml. To be applied after shampooing with the neQual shampoo (and, for
those who use conditioner, the Garlic Treatment). Apply after drying hair
and leave in. SEE BELOW for
information about other Alter Ego lotions.
Alter Ego neQual Energizing Intensive Lotion Female
A special version of the neQual lotion just for women, in 12 individual
applications to prevent hair loss.
Alter Ego Hair Loss Combination Set
Botanikare Day Therapy Energizing Shampoo (1000ml);
Impac Ego Garlic Treatment (1000ml); neQual Intensive Energizing Hair
Lotion (125ml). This set was sold for years with the neQual Energizing
Shampoo; the Botanikare was substituted for the neQual in late 2013 or early
2014. The excellent reviews refer to the earlier combination set. As of
this writing (21 June 2014) the Botanikare shampoo has not been reviewed.
Hair Restructuring and Nourishing Treatment Combination Set
Lino Garlic Shampoo (1000ml) ;
Mask (1000ml) ; Revitalizing lotion (125ml) . For dry and
brittle, treated or colored or stressed hair.
In More Detail...
Hi Aleida!! My hair was falling out in big clumps and was breaking
because it is so fine.
I started using the Alter Ego products that you had recommended
to me and I have had very good results: the Hair Loss Combination Set that
includes the neQual Energizing Shampoo, the neQual Active Intensive
Regenerating Lotion, and the original Garlic Conditioner, they are a miracle!
But when I
explained the problems I was having with my hair to my stylist, she applied
a treatment [of another brand] that she said was the same as Alter Ego. I
just spoke with her because I have another appointment on Friday and
suggested very delicately that she should let me bring my own products to
the salon so as not to upset the the treatment I had already begun since I
felt much more confident with the results that I've had with Alter Ego and
we agreed on that. I will always be grateful for your advice and suggestions
because in all this time I have never found any products with such excellent
results! And you can't imagine how many products I have bought before
—Sandra, Mayagüez, Puerto Rico, March 2011
Alter Ego Garlic
Conditioners and Shampoo
For beautiful hair...
Ego IMPAC EGO Treatment with Garlic 500ml – Original… and
still the best. This special cream, rich in peptydes, vitamins, and mineral
salts derived from wheat and garlic, represents an excellent alternative to
hair treatment with animal-based extracts. It is ideal for treated
hair such as bleached, dyed, permed, or
relaxed. It leaves the hair soft and strong.
“With one use, your hair
is soft, manageable and very shiney. The product is on the expensive side
but I don't mind paying for products that actually work. This one does. Do
not be put off by the scent. It is quite mild and your hair will NOT smell
like garlic after using the product....” (Claudia L. Davis,
December 2007) [ MORE...]
“I contacted you before about the best shampoo and deep
conditioners and you recommended Alter ego, especially the
garlic one. I did order it and just want to thank you for your
quick response and recommendation. I absolutely love this
product! Your website feels like you are a friend in my head, I
love it. So many great products! I too love beauty products,
makeup, shoes, clothes, etc..”
—Rachel, Matawan NJ, August 2010
“It might have a picture of garlic but it smells really good!
And it leaves my hair soft, shiny, and easy-to-brush. My new hairdresser
even told me that my hair was very healthy and that I was taking very good
care of it. Imagine, after all the processing and coloring... Healthy Hair!
” —Liliana, Bronx NY 2008
After shampooing, apply the treatment all over the hair, wait 10 or
15 minutes, then rinse well with water and style as usual.
Aqua (Water), Cetearyl Alcohol,
Cetrimonium Chloride, Dipalmytoylethyl Hydroxyethylmonium Methosulfate,
Parfum (Fragrance), Cyclomethicone (Cyclopentasiloxane), Limonene,
Dimethicone, Phenoxyethanol, Propylene Glycol, Linalool, Hexyl Cinnamal,
Methyldibromo Glutaronitrile, Benzyl Salicylate, Citric Acid, C.I. 11680
(Pigment Yellow), C.I. 74160 (Pigment Blue 15:1), Triticum Vulgare (Wheat
Extract), C.I. 12085 (Pigment Red 4), Methylchloroisothiazolinone, Allium
Sativum (Garlic Extract), Cochlearia Armoracia (Horse-radish Extract),
Ferula Assa Foetida (Asafoetida Extract), Methylisothiazolinone.
Ego Hot Oil Treatment with Garlic
is almost exactly the same as the
regular Impac Ego Conditioner except it is also available in the
1000ml (one liter)
size shown at left. The product description is the same, the directions for
use are the same, and the ingredients are exactly the same, in the same
- Benzyl Alcohol replaces Phenoxyethanol as ingredient #9;
- Methyldibromo Glutaronitrile is not included;
- FD&C pigments are used instead of non-FD&C pigments
(FD&C refers to USA Federal Food, Drug, and Cosmetic regulations).
- Methylisothiazolinone is not included.
The product has “hot oil” in its name but you don't heat it;
it is used like any other conditioner.
Garlic Mask + Vitamin A with Pump
Crema al Ajo
The same Alter Ego Conditioner, this time called Garlic Mask
, is now
available with a pump
dispenser! Good news because it keeps water
and germs out of the conditioner when you use it in the shower so it won't
get diluted, contaminated, or moldy. All conditioners should have a pump
like this! (In the salon, many Dominican stylists use a spatula or a sterile
to take conditioner from the jar.) Some
assembly required (for hints, see this
Everybody LOVES the Alter Ego Garlic conditioners so much, how could there
not be a shampoo to go with it? There is now!
If you like the conditioners this shampoo
was made for you! From the label: “Especially suitable for hair that has been
chemically coloured, bleached, straightened and permed. It gently cleanses
the hair structure, and its deep hydrating and nourishing action restores
reinforcing and toning Vitamins, Mineral Salts and Peptides.
Use: apply to wet hair, message, work into a later and rinse off
well. Repeat if necessary.”
Alter Ego Regenerating Garlic Shampoo + Vitamin A
Shampoo all'Aglio •
Champú al Ajo • Shampooing à l'Ail
INGREDIENTS INCI (CTFA): Aqua (water), Sodium Laureth Sulfate, Sodium
Chloride, Cocamide DEA, Cocamidopopul Sulfosuccinate, Cocamide MEA,
Lauureth-10, Limonene, Polyquaternium-7, Linalool, Benzyl Alchohol, Citric
Acid, Amyl Cinnamal, Propylene Glycol,
Methylchloroisothiazolinone, Triticum Vulgare
Sprout Extract (Triticum Vulgare Sprout (Wheat) Extract),
Methylisothiazolinone, Allium Sativum Extract (Allium Sativum (Garlic) Bulb
Extract), Cochlearia Armoracia Extract (Cochlearia (Horse-Radish) Root
Extract), Ferula Assa Foetida Extract (Ferula Assa Foetida Root Extract).
Labeled in English, Spanish, Italian, French, Portuguese, and German.
Also see Alter Ego's Energizing Shampoo for Hair Loss
& Growth below.
Dear Aleida, I bought the
Alter Ego Coconut Conditioning Mask
at the recommendation of a friend, when my local beauty store ran out of my
regular deep conditioner. I was reluctant to try anything new, as my hair
has been through some heavy treatments. I have both a Japanese thermal
conditioning (straightening) and bleach. But I gave it a try. The
first thing you notice is that it smells amazing. You only have to leave it
on for a few minutes (not 10 or 20, like some conditioners), and even
heavily processed hair comes out smooth, brushable, and shiny. The same
people who'd been strongly reminding me how badly I needed a trim were
suddenly complimenting my hair. I said, “Well, thank you, but I know
I really need to cut the ends.” And they said, “You don't even
notice it. Your hair looks great!”
– Amy, Bronx NY
Alter Ego Coconut Conditioning Mask: “Nourishing, moisturizing
and conditioning mask. Non-greasy, does not leave hair heavy. It provides
a silky and soft look. Ideal for dry and treated hair.”
Wash hair and towel dry. Apply mask to scalp evenly, then to hair shaft and
ends. Leave on a few minutes, then rinse well.
(CTFA): Aqua (water), Cetearyl Alchohol, Cetrimonium Chloride, Glyceryl
Laurate, Amodimethicone, Fragrance, Cocos Nucifera Oil (Locos Nucifera
(Coconut) Oil), Benzyl Alchohol, Trideceth-10, Citric Acid,
Labeled in English, Spanish, Italian, and French.
Alter Ego Coconut Conditioning Mask 1000ml
Botanikare Day Therapy Energizing Shampoo (new)
Alter Ego Italy says,
“Botanikare Day Therapy is the new professional range that addresses
hair and scalp wellness, it has been
specifically formulated to counter and treat the most common disorders. All
the formulations are free from: paraben, sulphates (SLES and SLS),
colorants, silicones, allergens phthalates.”
This shampoo appeared on many Amazon.com pages in late 2013, replacing the
highly regarded neQual Energizing shampoo. On the page where
I ordered it all the reviews are still for the neQual shampoo, not the
Botanikare; as yet the Botanikare line has no reviews (the reviews on
Amazon's Botanikare pages are still for the discontinued neQual shampoo
which Botanikare replaces). However, I have been using it myself and notice
no difference in the results, although the aroma and consistency are
different. Both shampoos are very good and when used as directed really
do reduce hair loss.
Click to enlarge
Energizing and stimulating shampoo for delicate scalps and fragile and
thinning hair. Use:
apply to wet hair, leave on for a few minutes
and then rinse off. Repeat application if necessary.
(Citrus junos fruit extract) and ECO-CERT Phytosterols.
WITHOUT: Sulphates - SLS - SLES - Paraben - Lanolin - Colorants.
TESTED: Dermatologically - Chrome - Cobalt - Nickel.
Disodium Laureth Sulfosuccinate,
Citrus Junos Fruit Extract,
Crambe Abyssinica Seed Oil Phytosterol Esters,
Guar Hydroxypropyltrimonium Chloride,
acrylates/C10-30 alylacrylate crosspolymer,
Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone,
The ingredients are quite different
from the neQual shampoo.
Perhaps most significantly, the Botanikare is sulfate-free, whereas
the neQual has sulfate ingredients. The Alter
Ego website says,
“The protecting properties of Yuzu combined with the softening,
protecting and nourishing properties of the multi-benefit eco-certified
phytosterols have been chosen to rebalance and prepare both the hair and
scalp to receive the energizing anti-hair loss prevention treatment.”
In other words, it is one part
of the anti-hair-loss treatment. The
other part is the leave-in hair lotion or “drops”. Alter Ego
has long offered a wide variety of these (next section)
, such as the
Energizing Hair Lotion
, which is still included in the Hair Loss
, along with the Botanikare shampoo. But now there are
two new Botanikare lotions: the Botanikare
Day Therapy Energizing Superactive Lotion
for fragile scalp and thinning
hair (single-application ampoules, right), and Botanikare Day Therapy
Energizing Superactive Tonic (dropper bottle, not yet available at Amazon).
Click to see Botanicare products at Amazon.com:
Let's look at two of the Alter Ego “drops” (lotions). These are
to be applied in small quantities after shampooing and conditioning,
massaged gently into the scalp, and left in the hair, not rinsed out.
Honestly, it's impossible to find out what exactly the differences are among
these lotions. Alter Ego does not provide explicit guidelines for which one
is for which type of hair with which type of problem,
but instead uses vague adjectives like revitalizing,
restructurizing, and so on. The only specific information offered is
that the neQual Energizing Lotion and Curativ Cren are for fine and
weak hair, and the Herba Ego Fresca is for limp and damaged hair.
Nevertheless the reviews for all them say that they stop hair loss and
breakage and promote hair growth. Obviously results can vary from person to
person, but the best way to choose among them is read the reviews of each
one to find the one with the best reviews from people who have hair like
yours with problems like yours.
Let's start with the neQual
Intensive Energizing Hair Lotion “The synergic action of the
Herbal and Seaweed extracts in its formula helps rebalance and purify the
scalp. The nourishing and energizing properties of its selected active
principles Soya and Wheat Proteins help nourish the hair bulb and increase
the oxygen intake.
Intensive treatment ideal for weak and fine hair. May cause skin
redness.” Click here
to read the
directions and ingredients.
to read the reviews; here are some samples:
- I went to a new Dominican hair stylist with my own supplies! ...
Not forgetting my Alter EGO Energizing Intensive Hair Lotion for Hair
Loss. I want to share with you that my hair is no longer shedding/ breaking
...this product NeQual by Alter Ego does work. My Dominican hairdresser
recommended it, I've seen her using it herself.... Since I've been using this product I've seen a huge difference I have
so much hair growth now. I even bought one for my Mom.
My hair loss was so bad that I use to cry everytime I washed my hair
or put my fingers through my dry hair... Since I started using this product,
my excessive hair loss has
practically stopped except for the strands that normally fall out when
washing. I was buying this product from my hairdresser and it was
expensive. Since I found it here at Amazon, I have been buying it here.
is a “treatment that restructures the hair and
revitalises the scalp. This lotion is an optimum natural energy restorative
that feeds both the hair and the scalp, putting back mineral salts, protein
and vitamins, thanks to the innovative use of seaweed extract and soy
seeds.” It is used the same way as the Energizing Lotion and according
to the reviews, achieves the same results:
The only words that describe this product are Miracle in a bottle.
In just one month my hair has nearly doubled in length. I actually feel my
hair growing. It's pricey, but it worth every penny. I use it twice a
I am an African American female who experienced a long drawn out
illness. While recovering my hair started falling out by the handfuls...
I purchased the
garlic conditioner and the
revitalizing lotion. I shampoo and condition my
hair twice a week and use the revitilizing lotion everyday. After three
weeks of usage twice a week I saw little to no hair falling out. These are
to read all the reviews
for this product.
to read the
directions and ingredients
of each one.
The Revitalizing Lotion and the Energizing Lotion are very similar, but the
Energizing Lotion is especially formulated for fine hair, whereas the
Revitalizing Lotion is for all types of hair. Both of them leave your scalp
with a tingly feeling for a few minutes.
Other Alter Ago hair lotions
Click on a button to visit the Amazon page for the product.
Alter Ego hair products and reviews: European/Italian
hair care products with garlic. Stopping hair loss, combatting alopecia,
falling hair. Where to buy Alter Ego hair-care products.
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