Aleida Morel Dominicanidades 2017
The top products in Dominican salons

Top Ten (+1) best-selling hair products in JANUARY-DECEMBER 2016

Alter Ego Impac Ego Treatment with Garlic
Alter EGO Nequal Intensive Energizing Lotion 125ml
Alter EGO Hair Loss Combination Set
Kanechom Brazilian Goat's Milk Treatment + Silicon Mix
Alter Ego Herb Fresca Lotion
Alter Ego Revitalizing Lotion
Boé Crece Pelo Combo Set for Hair Growth
Alter Ego Garlic Regenerating System
UNA Oxygenating Drops for Hair Loss
UNA Hair Loss Combination Set
Silicon Mix Combo Set II
In all of 2016, 6 of the top 11 hair products at were from Alter Ego, including the top three.
See the top rated Alter Ego products
Alter Ego Hair Products... A Favorite in Dominican Salons!
If you ask me what I recommend for damaged, brittle, dry, overprocessed, dyed, or falling hair... (besides going to a Dominican hair salon)... no matter what kind of hair you have: curly, wavy, nappy, frizzy, straight, dry, oily; natural, processed, permed, relaxed, straightened, streaked, dyed... Here it is: the Italian Alter Ego line. Ask any Dominican stylist! This brand gets better customer reviews, more stars, and more praise from women of every race and age and type of hair than any other brand. It's legendary among Dominican women. It's the most popular hair-care brand on my site, and I use it myself. Of course there are other good brands but in my opinion you can't go wrong with this one.
In these stressful times, hair loss among women is a “growing” problem! Alter Ego specializes in products to stop and reverse hair loss. Even if you don't have a problem with falling hair, these products can help to keep your hair where it belongs year after year, looking better and more manageable too because they are also targeted at women with processed or damaged hair, split ends, frizzies, and most other problems. Scroll down past the table for more information about each product. Ratings (stars) in this table are as of March 11, 2015.

4.5 stars Alter Ego Impac Ego Garlic Treatment

Alter Ego Impac Ego Garlic Treatment

This is the flagship of the Alter Ego line, at least among Dominican women. It's a conditioner based on garlic but it DOES NOT smell like garlic. It shows up in in many sizes under many names, such as "Hot Oil Treatment", "Garlic Mask", "Ego Conditioning Treatment", and with different garlic images on the label, but they are all essentially the same; CLICK HERE for more info and HERE to see more choices.
4 stars Alter EGO Botanikare Energizing Shampoo

Alter Ego Botanikare Energizing Shampoo

Alter Ego's new (as of 2014) sulfate-free replacement for its highly-regarded (4½ stars) and popular neQual Energizing Shampoo as Alter Ego's top shampoo to fight hair loss. Like the neQual, the Botanikare shampoo is designed to be used in conjunction with Alter Ego's other anti-hair-loss products described below. Most Amazon pages that used to show the neQual shampoo now show this one, which is described in more detail below.
4 stars Garlic Shampoo

Alter Ego Garlic Shampoo

1000ml (one liter). Especially for hair that has been chemically coloured, bleached, straightened and permed. CLICK HERE for more information and HERE for more choices (bearing in mind that Amazon searches always show you a lot of extra things).
4.5 stars Alter Ego Coconut Conditioning Mask

Alter Ego Coconut Conditioning Mask

1000ml. This is a coconut-based mask (conditioner) that concentrates on nourishing and moisturizing; ideal for dry and treated hair, but you don't need dry hair to use it; everybody loves it, it smells SO GOOD; CLICK HERE for more information, and be sure to read the reviews.
4.5 stars Alter Ego neQual Intensive Energizing Hair Lotion

Alter Ego neQual Intensive Energizing Hair Lotion

125ml. To be applied after shampooing with the neQual shampoo (and, for those who use conditioner, the Garlic Treatment). Apply after drying hair and leave in. SEE BELOW for information about other Alter Ego lotions.
4 stars Alter Ego neQual Intensive Energizing Intensive Lotion Female

Alter Ego neQual Energizing Intensive Lotion Female

A special version of the neQual lotion just for women, in 12 individual applications to prevent hair loss.
4.5 stars Alter EGO Hair Loss Combination Set

Alter Ego Hair Loss Combination Set

Botanikare Day Therapy Energizing Shampoo (1000ml); Impac Ego Garlic Treatment (1000ml); neQual Intensive Energizing Hair Lotion (125ml). Read the reviews!
5 stars Alter Ego Hair Restructuring and Nourishing Treatment Combination Set

Hair Restructuring and Nourishing Treatment Combination Set

For dry and brittle, treated or colored or stressed hair. Includes: Semi de Lino Garlic Shampoo (1000ml) 4½ stars; Coconut Mask (1000ml) 4½ stars; Revitalizing lotion (125ml) 4½ stars.

In More Detail...

Hi Aleida!! My hair was falling out in big clumps and was breaking because it is so fine. I started using the Alter Ego products that you had recommended to me and I have had very good results: the Hair Loss Combination Set that includes the neQual Energizing Shampoo, the neQual Active Intensive Regenerating Lotion, and the original Garlic Conditioner, they are a miracle! But when I explained the problems I was having with my hair to my stylist, she applied a treatment [of another brand] that she said was the same as Alter Ego. I just spoke with her because I have another appointment on Friday and suggested very delicately that she should let me bring my own products to the salon so as not to upset the the treatment I had already begun since I felt much more confident with the results that I've had with Alter Ego and we agreed on that. I will always be grateful for your advice and suggestions because in all this time I have never found any products with such excellent results! And you can't imagine how many products I have bought before Alter Ego. —Sandra, Mayagüez, Puerto Rico, March 2011

Alter Ego Garlic Conditioners and Shampoo

5 stars
Alter Ego Impac Ego Conditioner
For beautiful hair... Alter Ego IMPAC EGO Conditioner with Garlic 500ml – ”Original… and still the best. This special cream, rich in peptydes, vitamins, and mineral salts derived from wheat and garlic, represents an excellent alternative to hair treatment with animal-based extracts. It is ideal for treated hair such as bleached, dyed, permed, or relaxed. It leaves the hair soft and strong.“

This section presents the original version, which can still be ordered while supplies last. Newer formulations and packaging are shown just below.

DIRECTIONS: After shampooing, apply the treatment all over the hair, wait 10 or 15 minutes, then rinse well with water and style as usual. INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Dipalmytoylethyl Hydroxyethylmonium Methosulfate, Parfum (Fragrance), Cyclomethicone (Cyclopentasiloxane), Limonene, Dimethicone, Phenoxyethanol, Propylene Glycol, Linalool, Hexyl Cinnamal, Methyldibromo Glutaronitrile, Benzyl Salicylate, Citric Acid, C.I. 11680 (Pigment Yellow), C.I. 74160 (Pigment Blue 15:1), Triticum Vulgare (Wheat Extract), C.I. 12085 (Pigment Red 4), Methylchloroisothiazolinone, Allium Sativum (Garlic Extract), Cochlearia Armoracia (Horse-radish Extract), Ferula Assa Foetida (Asafoetida Extract), Methylisothiazolinone. “With one use, your hair is soft, manageable and very shiney. The product is on the expensive side but I don't mind paying for products that actually work. This one does. Do not be put off by the scent. It is quite mild and your hair will NOT smell like garlic after using the product....” (Claudia L. Davis, December 2007)  [ MORE...]

“I contacted you before about the best shampoo and deep conditioners and you recommended Alter ego, especially the garlic one. I did order it and just want to thank you for your quick response and recommendation. I absolutely love this product! Your website feels like you are a friend in my head, I love it. So many great products! I too love beauty products, makeup, shoes, clothes, etc..” —Rachel, Matawan NJ, August 2010
“It might have a picture of garlic but it smells really good! And it leaves my hair soft, shiny, and easy-to-brush. My new hairdresser even told me that my hair was very healthy and that I was taking very good care of it. Imagine, after all the processing and coloring... Healthy Hair! ” —Liliana, Bronx NY 2008
Alter Ego Garlic Mask
The Garlic Mask plus Vitamin A 4.5 stars Is a new formulation of super-popular original Impac Ego Conditioner with Garlic, just above, which is being phased out, and it is used the same way.  INGREDIENTS:  Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Dipalmytoylethyl Hydroxyethylmonium Methosulfate, Parfum (Fragrance), Methoxy PEG/PPG-7/3Aminopropyl Dimethicone, Limonine, Benzyl Alcohol, Propylene Glycol, Linalool, Amyl Cinnamal, Citric Acid, Triticum Vulgare Sprout (Wheat) Extract, C.I. 19140 (FD&C Yellow 5), Methochloroisothiazolinone, C.I. 14700 (FD&C Red 4), Methylisothiazolinone, Allium Sativum (Garlic) Bulb Extract, Cochlearia Armoracia (Horse Radish) Root Extract, Ferula Assa Foetida Root Extract, C.I. 42090 (FD&C Blue 1).

Like the Impac Ego treatment shown above, this product might have “hot oil” in its product name even though the product itself doesn't say "hot oil" anywhere. You don't heat it, just use it like any other conditioner.

Alter Ego Garlic Mask
The Garlic Mask with Vitamin A 4.5 stars. This is the 1000mg (33.8 ounce) size of the Garlic Mask described just above. It's also available with a pump dispenser (next section).

“Thank you sooo much! I am home snowed in today and I used this. You are such a big help when in need. I love the smell of this and it did a great job on my hair. You are the BEST!” —Lisa R., Virginia, February 2015

As of this writing the Amazon title for this item is “Alter Ego Garlic Mask Hot Oil Treatment with Garlic”, but again, there is nothing about hot oil on the packaging.

Alter Ego Garlic Mask

Alter Ego Garlic Mask + Vitamin A with Pump 5 Stars

Crema al Ajo
The same Alter Ego Garlic Mask, but with a pump dispenser! Good news because it keeps water and germs out of the conditioner when you use it in the shower so it won't get diluted, contaminated, or moldy. All conditioners should have a pump like this! (In the salon, many Dominican stylists use a spatula or a sterile tongue depressor to take conditioner from the jar.)  Some assembly required (for hints, see this page).

Alter Ego Garlic Shampoo Plus Vitamin A 1000ml

Alter Ego Regenerating Garlic Shampoo + Vitamin A... with Pump

Shampoo all'Aglio • Champú al Ajo • Shampooing à l'Ail
Everybody LOVES the Alter Ego Garlic conditioners so much, how could there not be a shampoo to go with it? There is now!  4 stars  If you like the conditioners this shampoo was made for you! From the label: “Especially suitable for hair that has been chemically coloured, bleached, straightened and permed. It gently cleanses the hair structure, and its deep hydrating and nourishing action restores reinforcing and toning Vitamins, Mineral Salts and Peptides. Use: apply to wet hair, message, work into a later and rinse off well. Repeat if necessary.” USO: aplicar sobre cabellos mojados, masajear hasta obtener una suave espuma y enuagar abundantamente. Repetir la aplicacíon si fuese preciso.

INGREDIENTS INCI (CTFA): Aqua (water), Sodium Laureth Sulfate, Sodium Chloride, Cocamide DEA, Cocamidopopul Sulfosuccinate, Cocamide MEA, Lauureth-10, Limonene, Polyquaternium-7, Linalool, Benzyl Alchohol, Citric Acid, Amyl Cinnamal, Propylene Glycol, Methyl­chloro­iso­thia­zoli­none, Triticum Vulgare Sprout Extract (Triticum Vulgare Sprout (Wheat) Extract), Methylisothiazolinone, Allium Sativum Extract (Allium Sativum (Garlic) Bulb Extract), Cochlearia Armoracia Extract (Cochlearia (Horse-Radish) Root Extract), Ferula Assa Foetida Extract (Ferula Assa Foetida Root Extract). Labeled in English, Spanish, Italian, French, Portuguese, and German.

Alter Ego Garlic Regenerating System II Alter Ego Garlic Shampoo and Garlic Mask Duo
Left: 5 stars Garlic Combination Set: Alter Ego Garlic Regenerating System II with Alter Ego Garlic Shampoo 1000ml (above), Alter Ego Garlic Hot Oil Treatment 1000ml (above), and Alter Ego Herb-Ego Energizing Treatment Lotion 125ml.

Right: 4.5 stars Alter Ego Garlic Shampoo + Garlic Mask Vitamin A Duo, the same but without the Herb Ego drops.

Alter Ego Coconut Conditioning Mask

Alter Ego Coconut Conditioning Mask

Dear Aleida, I bought the Alter Ego Coconut Conditioning Mask 4.5 Stars at the recommendation of a friend, when my local beauty store ran out of my regular deep conditioner. I was reluctant to try anything new, as my hair has been through some heavy treatments. I have both a Japanese thermal conditioning (straightening) and bleach. But I gave it a try. The first thing you notice is that it smells amazing. You only have to leave it on for a few minutes (not 10 or 20, like some conditioners), and even heavily processed hair comes out smooth, brushable, and shiny. The same people who'd been strongly reminding me how badly I needed a trim were suddenly complimenting my hair. I said, “Well, thank you, but I know I really need to cut the ends.” And they said, “You don't even notice it. Your hair looks great!” – Amy, Bronx NY

Alter Ego Coconut Conditioning Mask: “Nourishing, moisturizing and conditioning mask. Non-greasy, does not leave hair heavy. It provides a silky and soft look. Ideal for dry and treated hair.” DIRECTIONS: Wash hair and towel dry. Apply mask to scalp evenly, then to hair shaft and ends. Leave on a few minutes, then rinse well. INGREDIENTS INCI (CTFA): Aqua (water), Cetearyl Alchohol, Cetrimonium Chloride, Glyceryl Laurate, Amodimethicone, Fragrance, Cocos Nucifera Oil (Locos Nucifera (Coconut) Oil), Benzyl Alchohol, Trideceth-10, Citric Acid, Metho­chloro­iso­thia­zo­linone, Metho­iso­thia­zo­linone. Labeled in English, Spanish, Italian, and French.

Order Alter Ego Coconut Mask

Botanikare Day Therapy Energizing Shampoo for Hair Loss and Hair Growth

NEWS (November 2016): Alter Ego's neQual shampoos that disappeared in 2013 have come back; CLICK HERE too see some examples. CLICK HERE to search for more.

3.5 Stars
Botanikare front Botanikare back Botanikare shampoo sizes Botanikare Shampoo + neQual Lotion
Click images to enlarge

Alter Ego Italy says, “Botanikare Day Therapy is the new professional range that addresses hair and scalp wellness, it has been specifically formulated to counter and treat the most common disorders. All the formulations are free from: paraben, sulfates (SLES and SLS), colorants, silicones, allergens, phthalates.” (this thext was copied from in 2014).

This shampoo appeared on many pages in late 2013, replacing the highly regarded neQual Energizing shampoo. On the page where I ordered it the older reviews are still for the neQual shampoo; the reviews since late 2013 are for the Botanikare. I used the neQual for many years with excellent results and I have been using the Botanikare since late 2013 and notice no difference in the results, although the aroma and consistency are different. Both shampoos are very good and when used as directed really do reduce hair loss: Shampoo first, then apply the anti-hair loss lotion (such as the neQual Energizing Lotion) to your scalp and leave it there.

3.5 Stars
Champú Botanikare
Click to enlarge

Energizing and stimulating shampoo for delicate scalps and fragile and thinning hair. Use: apply to wet hair, leave on for a few minutes and then rinse off. Repeat application if necessary.

WITH: Yuzu (Citrus junos fruit extract) and ECO-CERT Phytosterols.
WITHOUT: Sulfates - SLS - SLES - Paraben - Lanolin - Colorants.
TESTED: Dermatologically - Chrome - Cobalt - Nickel.

As of 5 December 2016, the Alter Ego Botanikare website lacks the English-language "suflate-free" statements, but continues to say in Italian: “Tutte le formulazioni sono senza: Solfati, Parabeni, SLES, SLS, Coloranti Sintetici, Lanolina e Ftalati. Tutti i prodotti sono stati testati dermatologicamente, Nichel, Cromo e Cobalto.”

Ingredients: Aqua (water), Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Citrus Junos Fruit Extract, Crambe Abyssinica Seed Oil Phytosterol Esters, Guar Hydroxypropyltrimonium Chloride, acrylates/C10-30 alylacrylate crosspolymer, Parfum (Fragrance), Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Styrene/Acrylates Copolymer, Coco-glucoside, Benzyl Alcohol, Sodium Hydroxide, Butylene Glycol, Methylchloroisothiazolinone, Methylisothiazolinone.

The ingredients are quite different from the neQual shampoo. Perhaps most significantly, the Botanikare is sulfate-free, whereas the neQual has sulfate ingredients. The Alter Ego website says, “The protecting properties of Yuzu combined with the softening, protecting and nourishing properties of the multi-benefit eco-certified phytosterols have been chosen to rebalance and prepare both the hair and scalp to receive the energizing anti-hair loss prevention treatment.”
4 Stars
5 Stars
Alter Ego Botanikare Energizing Superactive Lotion 12 Vials Botanikare Energizing Superactive Tonic
In other words, it is one part of the anti-hair-loss treatment. The other part is the leave-in hair lotion or “drops”. Alter Ego has long offered a wide variety of these (next section), such as the neQual Energizing Hair Lotion, which is still included in the Hair Loss Combination Set, along with the Botanikare shampoo. But now there are two new Botanikare lotions: the Botanikare Day Therapy Energizing Superactive Lotion for fragile scalp and thinning hair (single-application ampoules), and Botanikare Energizing Superactive Tonic (dropper bottle).

Click to see Botanicare products at

Alter Ego hair lotions

Alter Ego neQual Energizing Lotion Let's look at two of the Alter Ego “drops” (lotions). These are to be applied in small quantities after shampooing and conditioning, massaged gently into the scalp, and left on (not rinsed out).

Honestly, it's impossible to find out what exactly the differences are among these lotions. Alter Ego does not provide explicit guidelines for which one is for which type of hair with which type of problem, but instead uses vague adjectives like revitalizing, invigorating, energizing, nourishing, regenerating, stimulating, restorative, purifying, restructurizing, and so on. The only specific information offered is that the neQual Energizing Lotion and Curativ Cren are for fine and weak hair, and the Herb Ego Fresca is for limp and damaged hair. Nevertheless the reviews for all of them say that they stop hair loss and breakage and promote hair growth. Obviously results can vary from person to person, but the best way to choose among them is read the reviews of each one to find the one with the best reviews from people who have hair like yours with problems like yours.

Let's start with the neQual Intensive Energizing Hair Lotion... “The synergic action of the Herbal and Seaweed extracts in its formula helps rebalance and purify the scalp. The nourishing and energizing properties of its selected active principles Soya and Wheat Proteins help nourish the hair bulb and increase the oxygen intake.
4.5 Stars
Alter Ego Energizing Lotion
Intensive treatment ideal for weak and fine hair. May cause skin redness.” Click here to read the directions and ingredients. Click here to read the reviews; here are some samples:

  • I went to a new Dominican hair stylist with my own supplies! ... Not forgetting my Alter Ego Energizing Intensive Hair Lotion for Hair Loss. I want to share with you that my hair is no longer shedding/ breaking at all!
  • ...this product NeQual by Alter Ego does work. My Dominican hairdresser recommended it, I've seen her using it herself.... Since I've been using this product I've seen a huge difference I have so much hair growth now. I even bought one for my Mom.
  • My hair loss was so bad that I use to cry everytime I washed my hair or put my fingers through my dry hair... Since I started using this product, my excessive hair loss has practically stopped except for the strands that normally fall out when washing. I was buying this product from my hairdresser and it was expensive. Since I found it here at Amazon, I have been buying it here.

4.5 Stars
Alter Ego Hair Lotions
The Revitalizing Lotion 4.5 Stars is a “treatment that restructures the hair and revitalises the scalp. This lotion is an optimum natural energy restorative that feeds both the hair and the scalp, putting back mineral salts, protein and vitamins, thanks to the innovative use of seaweed extract and soy seeds.” It is used the same way as the Energizing Lotion and according to the reviews, achieves the same results:
  • The only words that describe this product are Miracle in a bottle. In just one month my hair has nearly doubled in length. I actually feel my hair growing. It's pricey, but it worth every penny. I use it twice a week.
  • I am an African American female who experienced a long drawn out illness. While recovering my hair started falling out by the handfuls... I purchased the shampoo, conditioner, hot oil garlic conditioner and the revitalizing lotion. I shampoo and condition my hair twice a week and use the revitilizing lotion everyday. After three weeks of usage twice a week I saw little to no hair falling out. These are remarkable products!!!
Click here to read all the reviews for this product. Click here to read the directions and ingredients of each one. The Revitalizing Lotion and the Energizing Lotion are very similar, but the Energizing Lotion is especially formulated for fine hair, whereas the Revitalizing Lotion is for all types of hair. Both of them leave your scalp with a tingly feeling for a few minutes.

Curative Cren and Herb Fresca by Alter Ego

Other Alter Ago hair lotions

Click on a button to visit the Amazon page for the product.

Aleida Morel Dominicanidades
New York City, New Jersey, Connecticut 
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 Copyright © 2004-2017, Aleida Morel, All Rights Reserved. 1 January 2017