If you ask me what I recomend for damaged, brittle, dry,
overprocessed, dyed, or falling hair... (besides going to a Dominican hair salon)... no matter
what kind of hair you have: curly, wavy, nappy, frizzy, straight, dry, oily;
natural, processed, permed, relaxed, straightened, streaked, dyed... Here it
is: the Italian Alter Ego line. Ask any Dominican stylist! This
brand gets better customer reviews, more stars, and more praise from women
of every race and age and type of hair than any other brand. It's
legendary among Dominican women. It's the most popular hair-care brand on my site, and it's
the one I use myself. Of course there are
other good brands but in my opinion you can't go
wrong with this one.
Featured Alter Ego Products
In these stressful times, hair loss among women is a
“growing” problem! Alter Ego specializes in products to stop
and reverse hair loss. Even if you don't have a problem with falling hair,
these products can help to keep your hair where it belongs year after year,
looking better and more manageable too because they are also targeted at
women with processed or damaged hair, split ends, frizzies, and most other
problems. Scroll down past the table for more
information about each product. Ratings (stars) are as of March 24, 2014.
Alter Ego Impac Ego Garlic Treatment
This is the
flagship of the Alter Ego line, at least among Dominican women. It's a
conditioner based on garlic but it DOES NOT smell like garlic. It shows
up in Amazon.com in many sizes under many names, such as "Hot Oil
Treatment", "Garlic Mask", "Ego Conditioning Treatment", and with different
garlic images on the label, but they are all essentially the same; CLICK HERE for more info and HERE
to see more choices.
Alter Ego neQual Energizing Shampoo
This is Alter Ego's top shampoo to fight hair loss, also known as Active
Therapy or Prevention shampoo. Designed to be used in conjunction with the
neQual Energizing Lotion (see below). Warning, Amazon has a bad
image on the product page (I've reported it), CLICK HERE to see accurate pictures and
for more information. Available in 1000ml
(liter) and 250ml
Alter Ego Garlic Shampoo
1000ml (one liter).
Especially for hair that has been chemically coloured, bleached,
straightened and permed. CLICK
HERE for more information and HERE
for more choices (bearing in mind that Amazon searches always show you a lot
of extra things).
Alter Ego Coconut Conditioning Mask
1000ml. This is a coconut-based mask (conditioner) that concentrates on
nourishing and moisturizing; ideal for dry and treated hair, but you don't
need dry hair to use it; everybody loves it, it smells SO GOOD; CLICK HERE for more information, and
be sure to read the reviews.
Alter Ego neQual Intensive Energizing Hair Lotion
125ml. To be applied after shampooing with the neQual shampoo (and, for
those who use conditioner, the Garlic Treatment). Apply after drying hair
and leave in. SEE BELOW for
information about other Alter Ego lotions.
Alter Ego neQual Energizing Intensive Lotion Female
A special version of the neQual lotion just for women, in 12 individual
applications to prevent hair loss.
Alter Ego Hair Loss Combination Set
neQual Energing Shampoo (1000ml);
Impac Ego Garlic Treatment (1000ml); neQual Intensive Energizing Hair
Alter Ego Hair Loss Combination Set
Same as above, but the the product page shows the wrong shampoo, even though
the text is correct. The problem has been reported to Amazon. This one
has more reviews than the first one. In fact, this set was one of the
top-selling items on Aleida.net until they mistakenly changed the image.
Hair Restructuring and Nourishing Treatment Combination Set
Lino Garlic Shampoo (1000ml) ;
Mask (1000ml) ; Revitalizing lotion (125ml) .
In More Detail...
Hi Aleida!! My hair was falling out in big clumps and was breaking
because it is so fine.
I started using the Alter Ego products that you had recommended
to me and I have had very good results: the Hair Loss Combination Set that
includes the neQual Energizing Shampoo, the neQual Active Intensive
Regenerating Lotion, and the original Garlic Conditioner, they are a miracle!
But when I
explained the problems I was having with my hair to my stylist, she applied
a treatment [of another brand] that she said was the same as Alter Ego. I
just spoke with her because I have another appointment on Friday and
suggested very delicately that she should let me bring my own products to
the salon so as not to upset the the treatment I had already begun since I
felt much more confident with the results that I've had with Alter Ego and
we agreed on that. I will always be grateful for your advice and suggestions
because in all this time I have never found any products with such excellent
results! And you can't imagine how many products I have bought before
—Sandra, Mayagüez, Puerto Rico, March 2011
Alter Ego Garlic
Conditioners and Shampoo
For beautiful hair...
Ego IMPAC EGO Treatment with Garlic 500ml – Original… and
still the best. This special cream, rich in peptydes, vitamins, and mineral
salts derived from wheat and garlic, represents an excellent alternative to
hair treatment with animal-based extracts. It is ideal for treated
hair such as bleached, dyed, permed, or
relaxed. It leaves the hair soft and strong.
“With one use, your hair
is soft, manageable and very shiney. The product is on the expensive side
but I don't mind paying for products that actually work. This one does. Do
not be put off by the scent. It is quite mild and your hair will NOT smell
like garlic after using the product....” (Claudia L. Davis,
December 2007) [ MORE...]
“I contacted you before about the best shampoo and deep
conditioners and you recommended Alter ego, especially the
garlic one. I did order it and just want to thank you for your
quick response and recommendation. I absolutely love this
product! Your website feels like you are a friend in my head, I
love it. So many great products! I too love beauty products,
makeup, shoes, clothes, etc..”
—Rachel, Matawan NJ, August 2010
“It might have a picture of garlic but it smells really good!
And it leaves my hair soft, shiny, and easy-to-brush. My new hairdresser
even told me that my hair was very healthy and that I was taking very good
care of it. Imagine, after all the processing and coloring... Healthy Hair!
” —Liliana, Bronx NY 2008
After shampooing, apply the treatment all over the hair, wait 10 or
15 minutes, then rinse well with water and style as usual.
Aqua (Water), Cetearyl Alcohol,
Cetrimonium Chloride, Dipalmytoylethyl Hydroxyethylmonium Methosulfate,
Parfum (Fragrance), Cyclomethicone (Cyclopentasiloxane), Limonene,
Dimethicone, Phenoxyethanol, Propylene Glycol, Linalool, Hexyl Cinnamal,
Methyldibromo Glutaronitrile, Benzyl Salicylate, Citric Acid, C.I. 11680
(Pigment Yellow), C.I. 74160 (Pigment Blue 15:1), Triticum Vulgare (Wheat
Extract), C.I. 12085 (Pigment Red 4), Methylchloroisothiazolinone, Allium
Sativum (Garlic Extract), Cochlearia Armoracia (Horse-radish Extract),
Ferula Assa Foetida (Asafoetida Extract), Methylisothiazolinone.
Ego Hot Oil Treatment with Garlic
is almost exactly the same as the
regular Impac Ego Conditioner except it is also available in the
1000ml (one liter)
size shown at left. The product description is the same, the directions for
use are the same, and the ingredients are exactly the same, in the same
- Benzyl Alcohol replaces Phenoxyethanol as ingredient #9;
- Methyldibromo Glutaronitrile is not included;
- FD&C pigments are used instead of non-FD&C pigments
(FD&C refers to USA Federal Food, Drug, and Cosmetic regulations).
- Methylisothiazolinone is not included.
The product has “hot oil” in its name but you don't heat it;
it is used like any other conditioner.
Alter EGO Garlic Mask + Vitamin A with Pump
Crema al Ajo
The same Alter Ego Conditioner, this time called Garlic Mask
, is now
available with a pump
dispenser! Good news because it keeps water
and germs out of the conditioner when you use it in the shower so it won't
get diluted, contaminated, or moldy. All conditioners should have a pump
like this! (In the salon, many Dominican stylists use a spatula or a sterile
to take conditioner from the jar.) Some
assembly required (for hints, see this
Everybody LOVES the Alter Ego Garlic conditioners so much, how could there
not be a shampoo to go with it? There is now!
If you like the conditioners this shampoo
was made for you! From the label: “Especially suitable for hair that has been
chemically coloured, bleached, straightened and permed. It gently cleanses
the hair structure, and its deep hydrating and nourishing action restores
reinforcing and toning Vitamins, Mineral Salts and Peptides.
Use: apply to wet hair, message, work into a later and rinse off
well. Repeat if necessary.”
Alter Ego Regenerating Garlic Shampoo + Vitamin A
Shampoo all'Aglio •
Champú al Ajo • Shampooing à l'Ail
INGREDIENTS INCI (CTFA): Aqua (water), Sodium Laureth Sulfate, Sodium
Chloride, Cocamide DEA, Cocamidopopul Sulfosuccinate, Cocamide MEA,
Lauureth-10, Limonene, Polyquaternium-7, Linalool, Benzyl Alchohol, Citric
Acid, Amyl Cinnamal, Propylene Glycol,
Methylchloroisothiazolinone, Triticum Vulgare
Sprout Extract (Triticum Vulgare Sprout (Wheat) Extract),
Methylisothiazolinone, Allium Sativum Extract (Allium Sativum (Garlic) Bulb
Extract), Cochlearia Armoracia Extract (Cochlearia (Horse-Radish) Root
Extract), Ferula Assa Foetida Extract (Ferula Assa Foetida Root Extract).
Labeled in English, Spanish, Italian, French, Portuguese, and German.
Also see Alter Ego's Energizing Shampoo for Hair Loss
& Growth below.
Dear Aleida, I bought the
Alter Ego Coconut Conditioning Mask
at the recommendation of a friend, when my local beauty store ran out of my
regular deep conditioner. I was reluctant to try anything new, as my hair
has been through some heavy treatments. I have both a Japanese thermal
conditioning (straightening) and bleach. But I gave it a try. The
first thing you notice is that it smells amazing. You only have to leave it
on for a few minutes (not 10 or 20, like some conditioners), and even
heavily processed hair comes out smooth, brushable, and shiny. The same
people who'd been strongly reminding me how badly I needed a trim were
suddenly complimenting my hair. I said, “Well, thank you, but I know
I really need to cut the ends.” And they said, “You don't even
notice it. Your hair looks great!”
– Amy, Bronx NY
Alter Ego Coconut Conditioning Mask: “Nourishing, moisturizing
and conditioning mask. Non-greasy, does not leave hair heavy. It provides
a silky and soft look. Ideal for dry and treated hair.”
Wash hair and towel dry. Apply mask to scalp evenly, then to hair shaft and
ends. Leave on a few minutes, then rinse well.
(CTFA): Aqua (water), Cetearyl Alchohol, Cetrimonium Chloride, Glyceryl
Laurate, Amodimethicone, Fragrance, Cocos Nucifera Oil (Locos Nucifera
(Coconut) Oil), Benzyl Alchohol, Trideceth-10, Citric Acid,
Labeled in English, Spanish, Italian, and French.
Alter Ego Coconut Conditioning Mask 1000ml
Shampoo Prevention – Shampoo Prevenzione – Champú
Prevención – Active Therapy
NOTE: As of October 2013, the product pages at Amazon.com for many of the
neQual shampoos are showing the image of a different shampoo (called
Botanikare, in 1-liter black container). However, the product being sold on
those pages is indeed the neQual shampoo. All of these incorrect images
have been reported to Amazon.
Shampoo useful in helping prevent hair loss, rich in extract of capsicum to
stimulate hair activity, its gentle cleansing action prepares the scalp to
receive the most indicated anti-hair loss prevention lotion treatment
(e.g. the neQual Intensive Energizing Hair Lotion
apply to wet hair, massage and rinse off well. Repeat if
Amazon.com product pages show the wrong
for this product; HERE
is a correct
“Honestly, this is the first shampoo I ever used in my life that
actually made a difference in how my hair looked and felt and behaved.
Usually it's like straw, and getting thinner every day. After using the
neQual for the first time, it was noticeably thicker and softer; my daughter
even noticed the difference. I can't explain it, maybe it plumps the
individual hairs as well as changing their texture. Anyway after using it
for several years now, it remains that way, and I don't believe I've lost a
single hair to the brush...
And I haven't needed a dandruff shampoo since I started using neQual.
For me, using it every day, the liter bottle lasts 7-8 months so the price
($21.92 as of May 2013) is not unreasonable, about 10¢ a shampoo.”
Agua / Water, Sodium Laureth Sulfate, Decyl Glucoside, Sodium
Cocoamphoacetate, Sodium Chloride, Cocamidopropyl Betaine, Undecynelamido
Propyl Betaine, Citric Acid, Polyquaternium 7, Glycol Distearate, Cocoamide
Mea. Laureth-10, Hydrolyzed Wheat Gluten, Hydrolyzed Wheat Protein,
Tetrasodium Edta. Limonine, Linalool, Benzyl Alcohol, Hexyl Cinnamal,
Butyphenyl, Methypropional, Glycerin, Aqua, Glycoproteins, Propylene Glycol,
Methylchloroisothiazolinone, Methyloisothiazolinone, Capsicum Frutescens
If you have greasy hair
or scalp, here is a version of the neQual
shampoo that cuts the grease and fights or prevents dandruff
”carrying out a weightless deep-cleansing and purifying action without
leaving hair heavy: Alter Ego neQual
Pure Therapy Greasy Hair Dandruff Shampoo
Apply to wet hair, massage and rinse, repeat if necessary.
Aqua (Water), Sodium Laureth Sulfate, Cocoamphoacetate, Cocamidopropyl Betaine,
Undecynelamido Propyl Betaine, Citric Acid, Polyquaternium 7,
Glycol Distearate, Piroctone Olamine, Sodium Olive Oil Amphoacetate,
Cocoamide Mea, Laureth-10, Limonene, Linalool, Benzyl Alcohol, Hexyl
Cinnamal, Butylphyenyl Methylpropional, Citrus Aurantium Dulcis (Orange) Fruit
Extract, Methylchloroisothiazolinone, Methylisothiazolinone.
Alter Ego has other neQual shampoos too:
NOTE: In Alter Ego product names, "purifying" usually signifies an
Let's look at two of the Alter Ego “drops” (lotions). These are
to be applied in small quantities after shampooing and conditioning,
massaged gently into the scalp, and left in the hair, not rinsed out.
Honestly, it's impossible to find out what exactly the differences are among
these lotions. Alter Ego does not provide explicit guidelines for which one
is for which type of hair with which type of problem,
but instead uses vague adjectives like revitalizing,
restructurizing, and so on. The only specific information offered is
that the neQual Energizing Lotion and Curativ Cren are for fine and
weak hair, and the Herba Ego Fresca is for limp and damaged hair.
Nevertheless the reviews for all them say that they stop hair loss and
breakage and promote hair growth. Obviously results can vary from person to
person, but the best way to choose among them is read the reviews of each
one to find the one with the best reviews from people who have hair like
yours with problems like yours.
Let's start with the neQual
Intensive Energizing Hair Lotion: “The synergic action of the
Herbal and Seaweed extracts in its formula helps rebalance and purify the
scalp. The nourishing and energizing propoerties of its selected active
principles Soya and Wheat Proteins help nourish the hair bulb and increase
the oxygen intake.
Intensive treatment ideal for weak and fine hair. May cause skin
redness.” Click here to read the
directions and ingredients.
here to read the reviews; here are some samples:
- I went to a new Dominican hair stylist with my own supplies! ...
Not forgetting my Alter EGO Energizing Intensive Hair Lotion for Hair
Loss. I want to share with you that my hair is no longer shedding/ breaking
...this product NeQual by Alter Ego does work. My Dominican hairdresser
recommended it, I've seen her using it herself.... Since I've been using this product I've seen a huge difference I have
so much hair growth now. I even bought one for my Mom.
My hair loss was so bad that I use to cry everytime I washed my hair
or put my fingers through my dry hair... Since I started using this product,
my excessive hair loss has
practically stopped except for the strands that normally fall out when
washing. I was buying this product from my hairdresser and it was
expensive. Since I found it here at Amazon, I have been buying it here.
Lotion is a “treatment that restructures the hair and
revitalises the scalp. This lotion is an optimum natural energy restorative
that feeds both the hair and the scalp, putting back mineral salts, protein
and vitamins, thanks to the innovative use of seaweed extract and soy
seeds.” It is used the same way as the Energizing Lotion and according
to the reviews, achieves the same results:
The only words that describe this product are Miracle in a bottle.
In just one month my hair has nearly doubled in length. I actually feel my
hair growing. It's pricey, but it worth every penny. I use it twice a
I am an African American female who experienced a long drawn out
illness. While recovering my hair started falling out by the handfuls...
I purchased the
garlic conditioner and the
revitalizing lotion. I shampoo and condition my
hair twice a week and use the revitilizing lotion everyday. After three
weeks of usage twice a week I saw little to no hair falling out. These are
to read all the reviews
for this product.
to read the
directions and ingredients
of each one.
The Revitalizing Lotion and the Energizing Lotion are very similar, but the
Energizing Lotion is especially formulated for fine hair, whereas the
Revitalizing Lotion is for all types of hair. Both of them leave your scalp
with a tingly feeling for a few minutes.
Other Alter Ago hair lotions
Click on a button to visit the Amazon page for the product.
Alter Ego hair products and reviews: European/Italian
hair care products with garlic. Stopping hair loss, combatting alopecia,
falling hair. Where to buy Alter Ego hair-care products.
Aleida Morel Beauty Constultancy,
serving the Bronx, Manhattan, Queens, Brooklyn, NYC, nearby NJ, and